OPICO Limited is delighted to announce the recent promotion of Robbie Polson to Commercial Director. Robbie joined OPICO as Business Development Manager in 2022, he has also spent time working at OPICO’s sister company Stocks Ag whilst being involved in a number of projects across both businesses.

Robbie has been instrumental in bringing distribution of the Alpego and Ovlac brands to OPICO and now, having spent the past 2 years thoroughly getting to know the people, brands, products, dealers and customers has been appointed Commercial Director at OPICO. This new role encompasses the management of the UK Sales team alongside strategic involvement as part of the senior management team.

Robbie’s career began as a Sales Demonstrator for a British agricultural machinery manufacturer, later transitioning to machinery sales and establishing a UK dealer network for an Irish trailer manufacturer. After a short time outside of agriculture in the food sector, Robbie returned to the industry he is passionate about in a senior management role, before joining OPICO in 2022. Robbie’s passion for machinery, traces back to his youth, where he spent his childhood and teenage years working alongside family and friends on farms across the UK and abroad.

“I have always been interested in agricultural machinery! He says, “Throughout my teens, spending my holidays and free time learning about agriculture, working on all types of farms, and using different types of machinery. This made working in agriculture the obvious choice, I knew it was where I wanted to focus my career. During my career, I have developed a strong knowledge of the UK market and my various roles have allowed me to gain worldwide experience through travelling further afield buying and selling farm machinery.”

Robbie has built a deep understanding of the UK market and his hands-on experience has been invaluable throughout his career, allowing him to bring both a commercial view and practical expertise to every role.

James Woolway, OPICO & Stocks Ag Managing Director, said: “Robbie’s experience and enthusiasm for the industry combined with his commercial acumen was a key factor when promoting him to the Commercial Director role.

His fresh approach has already helped OPICO evolve to the changing UK market and he has been instrumental in the integration of the new brands into our business. I am confident he will lead the way in developing dealer and customer relationships going forward.”

You can meet Robbie at the 2025 LAMMA Show in January – OPICO will be located in Hall 6 - Stand 440