OPICO has appointed Matthew Ashton as Maschio Territory Manager to cover Yorkshire, Lincolnshire, Nottinghamshire, Leicestershire, Northamptonshire, Buckinghamshire and Bedfordshire, adding strength to the Maschio Gaspardo sales team.

A farmer’s son, Matthew joins OPICO with a strong agricultural background having studied agricultural engineering at Reaseheath College in Cheshire, before working for a series of agricultural dealers as both a demonstrator and salesman. Matthew is also a keen sportsman having only recently retired from club rugby.

Commenting, Charles Bedforth, OPICO UK Sales Director said, ‘Matthew’s background in farming and his enthusiasm for the role make an exciting combination. We’re pleased to have him on board.’

On his new appointment Matthew said, ‘I’ve followed the OPICO brands for a while and I’ve sold the Maschio brand with my dealer hat on. This opportunity was too good to ignore. It felt the right time for me to move from a dealer to a machinery distributor and I am looking forward to my new role.’

Since joining OPICO, Matthew has been fully immersed in product sales training with Dominic Burt, Maschio Gaspardo’s recently appointed Product Manager. Matthew will be based from home near Holbeach, Lincolnshire and his contact details are:

Photo caption: Left to right Matthew Ashton, New Territory Manager at OPICO with Dominic Burt, Product Manager for Maschio Gaspardo in UK.